100+ Synonyms for Advertise: Meanings, Examples, and Best Alternatives

Finding the right word for advertise can make your writing clearer, more natural, and more professional. Whether you are writing a school assignment, preparing a business proposal, creating website content, or promoting a product on social media, the right synonym helps you express your message accurately.

Common synonyms for advertise include promote, market, publicize, announce, showcase, broadcast, and endorse. However, these words have different meanings. A company might advertise a product to attract customers, publicize an event to inform the public, or endorse a service to show support for it.

This guide explains more than 100 relevant synonyms and related expressions, with simple definitions and practical examples. It also covers synonyms for advertising, advertisement, promotion, publicity, publishing, broadcasting, selling, and campaigning. You will learn how to choose the best alternative for different situations without making your writing repetitive or confusing.

What Does Advertise Mean?

To advertise means to communicate information about a product, service, business, event, job, or idea to attract attention or encourage people to take action.

Advertising is common in business, but the word is not limited to selling products. Schools advertise courses, employers advertise job openings, charities advertise fundraising events, and public organizations advertise community programs.

For example:

• A clothing store advertises its new collection to attract shoppers.
• A company advertises an available position to find qualified applicants.
• A community center advertises its free weekend activities.
• A nonprofit organization promotes a campaign to increase public awareness.

The purpose of advertising may be to increase sales, attract participants, introduce something new, or make useful information available to a wider audience.

What Is Another Word for Advertise?

The most versatile alternative to advertise is usually promote. Other suitable choices include market, publicize, announce, showcase, and broadcast.

The best word depends on the intended meaning.

Synonym	Meaning	Example
Promote	Encourage interest or support	The company promoted its new service.
Market	Present an offering to potential customers	The business markets its products online.
Publicize	Make something known to the public	The organizers publicized the festival.
Announce	Share information officially	The school announced its new program.
Showcase	Display something to attract interest	The website showcases local artists.
Broadcast	Send information to a wide audience	The station broadcast the announcement.
Endorse	Publicly recommend or support something	The athlete endorsed the sports brand.
Highlight	Draw attention to important details	The brochure highlighted the main benefits.
Pitch	Present an idea persuasively	The founder pitched the product to investors.
Inform	Give people information	The email informed customers about the offer.

For example, you could write, “The company advertised its new software.” If the purpose was to encourage interest, “The company promoted its new software” would also work. If the sentence refers to a broader strategy for reaching customers, “The company marketed its new software” may be more suitable.

100+ Synonyms and Related Words for Advertise

The following list groups words by their meanings and uses. Some are direct synonyms, while others describe particular advertising methods, promotional activities, or business goals. This distinction helps you choose an accurate word instead of relying on a thesaurus alone.

1. General Synonyms for Advertise

These alternatives are useful when discussing public communication, awareness, and promotion.

No.	Word or phrase	Meaning	Example
1	Promote	Encourage interest or support	The store promoted its new collection.
2	Market	Reach potential customers with an offering	The company markets its software to small businesses.
3	Publicize	Make information known publicly	The team publicized the upcoming event.
4	Publicise	British spelling of publicize	The museum publicised its new exhibition.
5	Announce	Share information officially	The organization announced its new service.
6	Showcase	Display something attractively	The brand showcased its latest designs.
7	Highlight	Emphasize an important feature	The campaign highlighted product benefits.
8	Feature	Give something special attention	The magazine featured the new business.
9	Display	Show something for people to see	The shop displayed its latest products.
10	Present	Introduce something to an audience	The company presented its proposal.
11	Introduce	Bring something new to people’s attention	The business introduced a new membership plan.
12	Promote publicly	Encourage public interest or support	The group promoted the initiative publicly.
13	Draw attention to	Make people notice something	The article drew attention to the new opportunity.
14	Raise awareness of	Increase understanding of an issue	The campaign raised awareness of recycling.
15	Generate interest	Make people curious about something	The preview generated interest in the product.

2. Synonyms Related to Marketing and Selling

These expressions work best when advertising is intended to attract buyers, encourage purchases, or explain the value of an offering.

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No.	Word or phrase	Meaning	Example
16	Sell	Offer something for purchase or persuade someone to buy	The representative sold customers on the benefits of the service.
17	Pitch	Present an idea or offer persuasively	The founder pitched the product to retailers.
18	Persuade	Encourage someone to take action	The message persuaded customers to try the service.
19	Convince	Help someone accept an idea or decision	The demonstration convinced buyers to consider the product.
20	Entice	Attract someone with something appealing	The offer enticed shoppers to visit the store.
21	Attract	Gain attention or interest	The advertisement attracted new customers.
22	Target	Direct an effort toward a particular audience	The company targeted first-time buyers.
23	Position	Establish a particular market image	The brand positioned itself as an affordable option.
24	Brand	Create a recognizable identity	The startup branded its service for independent businesses.
25	Upsell	Encourage a buyer to purchase a higher-value option	The retailer upsold customers to the premium package.
26	Cross-sell	Suggest related products to an existing customer	The store cross-sold accessories with its cameras.
27	Generate leads	Attract potential customers for follow-up	The webinar generated leads for the business.
28	Generate demand	Increase interest that may lead to purchases	The launch campaign generated demand for the product.
29	Promote sales	Encourage purchases through marketing	The company promoted sales during the holiday season.
30	Communicate value	Explain why an offering is useful	The website communicated the value of its service.

Not every expression in this section is a direct synonym. For instance, generating leads is a marketing goal, while selling is a commercial activity. Both may result from advertising, but they describe different actions.

3. Words for Announcing, Publishing, and Sharing Information

Use these alternatives when the main goal is to make information available rather than persuade people to buy something.

No.	Word or phrase	Meaning	Example
31	Publish	Make information available to readers	The organization published its annual report.
32	Release	Make information or material publicly available	The company released a product preview.
33	Issue	Distribute an official statement or notice	The office issued a public announcement.
34	Circulate	Distribute information among people	The school circulated the event schedule.
35	Disseminate	Spread information widely	The agency disseminated safety guidance.
36	Inform	Give someone relevant information	The email informed customers about the change.
37	Notify	Officially tell someone about something	The department notified applicants of the deadline.
38	Communicate	Share a message	The company communicated its updated policy.
39	Relay	Pass information to another person or group	The manager relayed the announcement to staff.
40	Transmit	Send information through a channel	The network transmitted the message nationwide.
41	Share	Make information available to others	The business shared its offer online.
42	Declare	State something clearly or formally	The organizers declared the event open.
43	Report	Provide information about an event or situation	The newspaper reported the new development.
44	Post	Publish content online or in a public place	The company posted its announcement on its website.
45	Distribute	Deliver information or materials to recipients	The team distributed promotional brochures.

These words are especially useful in formal writing. For example, announce is appropriate for a new development, while publish is better when a document, article, or report is being made available.

4. Synonyms Related to Displaying and Demonstrating

These words emphasize showing the features, appearance, or usefulness of something.

No.	Word or phrase	Meaning	Example
46	Exhibit	Present something for public viewing	The designer exhibited her products at the trade show.
47	Demonstrate	Show how something works	The company demonstrated its software at the conference.
48	Reveal	Make something previously unknown known	The brand revealed its updated packaging.
49	Unveil	Reveal something new publicly	The manufacturer unveiled its latest device.
50	Illustrate	Explain something with examples or visuals	The presentation illustrated the product’s advantages.
51	Feature prominently	Give something a highly visible position	The website featured the new service prominently.
52	Put on display	Arrange something for public viewing	The retailer put its new collection on display.
53	Present publicly	Show or introduce something before an audience	The company presented its design publicly.
54	Display publicly	Make something visible to the public	The gallery displayed the artwork publicly.
55	Demonstrate value	Show why something is useful	The video demonstrated the value of the product.

5. Synonyms for Endorsing and Supporting

When advertising involves public approval, recommendation, or support, these alternatives may be more precise.

No.	Word or phrase	Meaning	Example
56	Endorse	Publicly recommend something	The athlete endorsed a sportswear company.
57	Recommend	Suggest something as a good choice	The customer recommended the repair service.
58	Advocate	Publicly support a cause or position	The organization advocated better access to education.
59	Support	Express approval or provide assistance	The business supported the community festival.
60	Back	Support an initiative or person	The company backed the local project.
61	Champion	Actively support a cause	The group championed environmental protection.
62	Vouch for	Say that someone or something can be trusted	The customer vouched for the quality of the service.
63	Promote through testimonials	Use customer experiences to build interest	The company promoted its service through testimonials.
64	Advocate for	Publicly argue in favor of something	The group advocated for safer roads.
65	Speak in favor of	Express public support	The expert spoke in favor of the proposal.

Endorsement and advertising can overlap, but they are not identical. An advertisement may simply present product information, while an endorsement communicates approval or recommendation.

6. Synonyms Related to Campaigns and Promotional Activities

These expressions describe coordinated efforts to spread a message, attract participants, or encourage a response.

No.	Word or phrase	Meaning	Example
66	Campaign	Organize activities around a goal	The company launched a campaign for its new application.
67	Publicize an event	Make an event known publicly	The organizers publicized the community concert.
68	Create publicity	Generate public attention	The launch created publicity for the business.
69	Solicit	Request business, support, or participation	The company solicited applications from suppliers.
70	Recruit	Seek people to join a group or organization	The company recruited new employees online.
71	Sponsor	Provide financial or material support	The brand sponsored a local sports event.
72	Collaborate	Work together toward a shared goal	Two businesses collaborated on a promotional project.
73	Partner with	Join another person or organization in an effort	The retailer partnered with a local creator.
74	Engage	Encourage people to participate or interact	The campaign engaged customers through demonstrations.
75	Encourage participation	Motivate people to take part	The school encouraged participation in its annual fair.
76	Invite	Ask people to attend or participate	The organization invited residents to a public meeting.
77	Incentivize	Offer a reason or reward for action	The retailer incentivized purchases with a discount.
78	Launch	Introduce a product or initiative	The organization launched its awareness campaign.
79	Run a promotion	Conduct a special marketing activity or offer	The store ran a promotion for new customers.
80	Promote engagement	Encourage interaction with a brand or message	The team promoted engagement through useful online content.

7. Synonyms Related to Broadcasting and Digital Advertising

These expressions are particularly useful for discussing advertising across websites, social platforms, radio, television, and other media.

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No.	Word or phrase	Meaning	Example
81	Broadcast	Send a message to a broad audience	The station broadcast the public service announcement.
82	Air	Show or play content on radio or television	The network aired the commercial during the program.
83	Stream	Deliver audio or video digitally	The company streamed its product presentation.
84	Telecast	Broadcast a program or event on television	The channel telecast the launch event.
85	Webcast	Broadcast an event over the internet	The organization webcast its annual meeting.
86	Boost	Increase the visibility or reach of content	The business boosted its social media post.
87	Amplify	Increase the reach or impact of a message	Partners amplified the campaign online.
88	Advertise online	Promote an offering through internet channels	The retailer advertised online before the holiday season.
89	Promote digitally	Use digital channels to increase interest	The company promoted its services digitally.
90	Place an ad	Arrange for an advertisement to appear in a channel	The business placed an ad in a trade magazine.
91	Distribute content	Deliver content to different audiences	The publisher distributed its promotional content online.
92	Syndicate	Distribute content through multiple outlets	The publisher syndicated its sponsored article.
93	Reach an audience	Make a message visible or accessible to people	The campaign reached a wider audience online.
94	Build brand awareness	Increase familiarity with a brand	The business built brand awareness through informative posts.
95	Generate online visibility	Help a business become easier to discover online	The company generated online visibility with helpful content.

8. Additional Expressions for Publicity and Brand Awareness

The final group includes useful expressions for discussing reputation, public attention, product awareness, and customer interest.

No.	Word or phrase	Meaning	Example
96	Gain exposure	Receive attention from an audience	The artist gained exposure at the exhibition.
97	Cultivate interest	Gradually develop curiosity	The museum cultivated interest in its upcoming exhibit.
98	Create buzz	Generate excitement or conversation	The announcement created buzz before the launch.
99	Build recognition	Increase familiarity with a name or brand	The business built recognition through consistent communication.
100	Establish visibility	Become noticeable to a target audience	The startup established visibility in its local market.
101	Communicate benefits	Explain the advantages of something	The website communicated the benefits of the service.
102	Promote a brand	Increase interest in a brand	The campaign promoted the brand among local customers.
103	Publicize achievements	Make accomplishments known publicly	The organization publicized its recent achievements.
104	Encourage interest	Motivate people to learn more	The presentation encouraged interest in the program.
105	Attract prospective customers	Gain attention from potential buyers	The business attracted prospective customers through its website.
106	Promote an offer	Encourage people to consider a special deal	The retailer promoted an introductory offer.
107	Increase visibility	Make something easier to notice	The new display increased the product’s visibility.
108	Generate awareness	Help people discover or understand something	The campaign generated awareness of the service.
109	Expand reach	Connect with a larger audience	The organization expanded its reach through partnerships.
110	Encourage discovery	Help people find something new	The website encouraged discovery of independent brands.

This list contains direct synonyms, context-specific alternatives, and related expressions. They should not all be substituted for advertise without checking the meaning of the sentence.

What Is Another Word for Advertising?

Advertising is the activity of communicating promotional messages to attract attention, build interest, or encourage a response.

Common synonyms and related expressions include:

• Promotion
• Marketing
• Publicity
• Promotional communication
• Commercial promotion
• Promotional activity
• Brand communication
• Paid promotion
• Product promotion
• Advertising campaign
• Media advertising
• Promotional messaging
• Marketing communication
• Sales promotion
• Promotional outreach

For example:

“The business invested in advertising to attract new customers.”

You could also write:

“The business invested in marketing to attract new customers.”

The second version may refer to a broader range of activities, including research, pricing, customer relationships, and promotion.

Advertising Synonym vs. Advertising-Related Terms

Term	Meaning
Advertising	The activity of communicating promotional messages
Promotion	An effort to increase interest, support, or purchases
Marketing	The broader process of understanding customers and delivering value
Publicity	Public attention or exposure
Public relations	Managing communication and relationships with the public
Sales promotion	An incentive or activity designed to encourage sales
Advertisement	An individual promotional message

These distinctions are useful when writing marketing articles, business reports, and website content.

What Is Another Word for Advertisement?

An advertisement is a message created to promote a product, service, event, business, or idea.

Common synonyms and related terms include:

Word	Best use
Ad	General, informal reference to an advertisement
Commercial	Usually a video, television, or radio advertisement
Promotional message	A message intended to encourage interest
Sales message	Communication designed to support a purchase
Sponsored post	Content published with paid sponsorship
Display ad	A visual advertisement on a website or app
Classified ad	A short advertisement grouped by category
Promotional material	Content used to support marketing activities
Product announcement	Information about a new product or its availability
Public notice	Information intended for public attention
Marketing creative	Visual or written material used in a campaign
Promotional content	Content designed to promote an offering

For example, a short video may be called a commercial, while a small image on a website may be called a display ad. A sponsored social media post is another format of promotional content.

What Is Another Word for Advertised?

Advertised is the past tense and past participle of advertise. The best synonym depends on the action being described.

Possible alternatives include:

• Promoted
• Marketed
• Publicized
• Publicised
• Announced
• Showcased
• Featured
• Highlighted
• Broadcast
• Displayed
• Published
• Released
• Introduced
• Presented
• Endorsed
• Recommended
• Pitched
• Circulated
• Distributed
• Communicated

Examples:

• “The store advertised its new collection.” → “The store promoted its new collection.”
• “The event was advertised in local newspapers.” → “The event was publicized in local newspapers.”
• “The company advertised its software at a trade show.” → “The company showcased its software at a trade show.”

The alternatives are not interchangeable in every situation. Endorsed suggests public support, while published means making material available.

Synonyms for Promotion

The word promotion has several meanings. It can refer to marketing, a special offer, or advancement in a career.

Promotion as Marketing

When promotion means encouraging interest in a product or service, consider:

• Advertising
• Publicity
• Marketing
• Outreach
• Product promotion
• Sales promotion
• Promotional campaign
• Brand awareness
• Customer engagement
• Commercial communication
• Promotional activity
• Public relations
• Market outreach
• Product exposure
• Promotional messaging

Example: “The company planned a promotion for its new service.”

If the sentence refers to a coordinated advertising effort, “The company planned an advertising campaign for its new service” may be clearer.

Promotion as a Special Offer

When promotion means a discount or deal, useful alternatives include:

• Special offer
• Discount
• Sale
• Deal
• Incentive
• Price reduction
• Limited-time offer
• Introductory offer
• Promotional offer
• Bundle offer

Example: “The store offered a discount to first-time customers.”

In this context, discount or special offer is often more precise than advertising.

Promotion as Career Advancement

When promotion refers to moving into a higher position at work, alternatives include:

• Advancement
• Career progression
• Elevation
• Appointment to a senior role
• Professional advancement
• Upward mobility

Example: “Her advancement to department manager recognized her experience and leadership.”

Marketing synonyms such as publicity and advertising would not fit this meaning.

Synonyms for Publicity, Publishing, and Broadcasting

Several related searches focus on words such as publicize, publish, and broadcast. Understanding their meanings can help you choose more precise alternatives.

Another Word for Publicity

Useful alternatives include public attention, media exposure, public recognition, visibility, media coverage, public awareness, news coverage, and brand exposure.

Example: “The announcement brought media attention to the organization.”

Publicity does not necessarily involve paid advertising. A news story may create publicity without the organization purchasing an advertisement.

Another Word for Publish

Possible alternatives include release, issue, post, print, distribute, circulate, upload, and make available.

Example: “The organization published its annual report online.”

You could also say, “The organization released its annual report online.” However, print is suitable only when the material is produced in printed form.

Synonyms for Broadcast

Depending on the medium, alternatives include air, transmit, relay, stream, telecast, webcast, send out, and distribute.

Example: “The station broadcast the announcement nationwide.”

Stream usually refers to delivering audio or video digitally, while telecast refers to television broadcasting.

Synonyms for Soliciting, Endorsing, and Campaigning

Some related keyword searches refer to soliciting, endorsing, and campaigning. These activities may be connected to advertising, but each has a distinct purpose.

Synonyms for Soliciting

To solicit means to request something, such as business, donations, support, applications, or participation.

Related terms include:

• Request
• Seek
• Invite
• Appeal for
• Ask for
• Pursue
• Canvass
• Recruit
• Seek contributions
• Seek business

Example: “The nonprofit solicited donations for its education program.”

Solicit is not always a synonym for advertise. A company may advertise its services, while it solicits orders or requests donations.

Another Word for Endorsing

Useful alternatives include recommending, supporting, backing, approving, advocating, championing, and vouching for.

Example: “The expert endorsed the product after testing it.”

You could write, “The expert recommended the product after testing it.”

However, approving can refer to an official decision rather than a public recommendation, so context matters.

Synonyms for Campaigning

Campaigning means carrying out organized activities to achieve a particular goal, often involving public support, awareness, or political action.

Related terms include:

• Advocating
• Promoting
• Canvassing
• Lobbying
• Organizing
• Mobilizing
• Publicizing
• Raising awareness
• Conducting outreach
• Building support

Example: “The organization campaigned for better access to public libraries.”

For commercial activity, promoting or marketing may be appropriate. For political or social causes, advocating or campaigning may be more accurate.

Advertise Antonyms: What Is the Opposite of Advertise?

There is no single perfect antonym for advertise in every context. The opposite depends on whether advertising means sharing information, making something visible, or encouraging interest.

Word or phrase	Meaning	Example
Conceal	Keep something hidden	The company concealed the details until launch.
Hide	Prevent something from being seen	The seller hid the product from public view.
Suppress	Prevent information from being shared	The organization suppressed the announcement.
Withhold	Keep information from others	The company withheld details until the official release.
Obscure	Make something difficult to notice or understand	The unclear layout obscured the product information.
Keep private	Limit access to information	The business kept its plans private.
Discourage	Reduce interest or willingness	The high price discouraged potential buyers.
Dissuade	Persuade someone not to act	The warning dissuaded customers from making a purchase.

These are contextual opposites rather than exact antonyms. For example, discourage is the opposite of encourage in many contexts, but it does not directly mean the opposite of advertising.

How to Choose the Best Synonym for Advertise

Choosing a suitable synonym is easier when you consider the purpose, audience, and grammatical structure of your sentence.

Identify Your Purpose

Ask what you want the sentence to communicate.

• To attract buyers: promote, market, sell.
• To share official news: announce, release, publish.
• To show product features: demonstrate, showcase, highlight.
• To support a cause: advocate, champion, endorse.
• To spread information: circulate, disseminate, broadcast.
• To encourage participation: invite, engage, encourage.

Consider Your Audience

A business report may use words such as market and position. A school announcement may use inform or announce. A social media post may use promote, highlight, or showcase.

Choose vocabulary that readers can understand without unnecessary effort.

Check the Sentence Structure

Different verbs use different grammatical patterns.

• Advertise a product.
• Promote a service.
• Publicize an event.
• Announce a launch.
• Endorse a brand.
• Advocate for a policy.
• Pitch an idea to investors.
• Solicit donations from supporters.

Replacing a word without adjusting the rest of the sentence can make the result awkward or inaccurate.

Avoid Repeating the Same Word

If a paragraph uses advertise several times, you can sometimes replace it with promote, publicize, or market. You can also rewrite the sentence to explain the action more specifically.

For example:

“The company advertised its new service and advertised it across several websites.”

A clearer version would be:

“The company promoted its new service through several websites.”

The goal is not to use as many synonyms as possible. It is to make each sentence clear and natural.

Choose Precision Over Complexity

A simple word is often better than a formal alternative.

Also Read: 100+ Deja Vu Synonyms: Meanings, Examples, Spelling, and Opposites

Instead of writing, “The organization disseminated promotional communications to prospective participants,” you might write, “The organization shared information about the program with potential participants.”

Both sentences communicate a similar idea, but the second is easier to read.

Frequently Asked Questions

1. What is the best synonym for advertise?

Promote is one of the most versatile alternatives. Market works well when discussing customers and sales, while publicize is useful when the goal is to make information widely known.

2. What is another word for advertising a job?

You can say posting a job opening, announcing a vacancy, publicizing a position, or recruiting candidates. The best expression depends on whether you are sharing a vacancy or actively seeking applicants.

3. What is another word for advertising a product for free?

Possible alternatives include showcasing, featuring, promoting, or publicizing a product. These words do not automatically mean the activity is free, so mention that detail separately when it matters.

4. What is the difference between an advertisement and a promotion?

An advertisement is a specific promotional message. A promotion is a broader activity intended to increase interest, support, or purchases. Promotion can also mean a special offer or career advancement.

5. What is another word for competing?

Depending on the context, alternatives include contending, challenging, vying, rivaling, and striving. For example, “The company competed with larger brands” could become “The company vied with larger brands for customers.”

6. What is another word for manufacturing?

Possible alternatives include producing, making, fabricating, assembling, and processing. These terms have different technical meanings. For example, assembling means putting parts together, while processing means treating materials or products in a particular way.

7. What is another word for conveying?

Alternatives include communicating, expressing, transmitting, delivering, relaying, and imparting. For example, “The advertisement conveyed the product’s benefits” could become “The advertisement communicated the product’s benefits.”

8. What is another word for announcing?

Useful alternatives include declaring, proclaiming, revealing, reporting, notifying, and making known. Use notifying when telling particular people, and announcing when sharing news with an audience.

9. What is another word for published?

Depending on the sentence, alternatives include released, issued, posted, printed, circulated, distributed, and made available. A report may be released online, while a newspaper article may be published or printed.

10. What is another word for sponsor?

Related terms include funder, supporter, backer, benefactor, and underwriter. The correct choice depends on whether the person or organization provides money, resources, or general support.

11. What is another word for a campaign?

Alternatives include initiative, drive, program, effort, operation, and organized effort. In marketing, promotional campaign is often more specific than initiative.

12. What is the difference between advertising and publicity?

Advertising generally involves promotional messages, often paid for by the advertiser. Publicity refers to public attention or exposure, which may result from news coverage, events, announcements, or other activities.

13. What is another word for ads?

Common alternatives include advertisements, commercials, promotional messages, sponsored posts, and marketing materials. Use commercial for many radio or television advertisements and sponsored post for a particular type of social media content.

14. Which synonyms for advertise are best for SEO writing?

Promote, market, publicize, advertising, advertisement, promotion, and publicity can all be useful when they match the subject. Use them naturally in headings, explanations, and examples rather than repeating keywords solely for search engines.

Conclusion

The best synonym for advertise depends on the message, audience, and purpose of your writing. Promote is a versatile alternative, market emphasizes reaching customers, publicize focuses on making information known, and announce is useful for official news.

Other words, including showcase, highlight, endorse, broadcast, pitch, and disseminate, provide more precise ways to describe specific activities. Related terms such as advertising, advertisement, promotion, publicity, campaigning, and soliciting can also improve your vocabulary when used correctly.

Rather than replacing advertise mechanically, consider what the sentence is trying to communicate. Choosing accurate, natural language makes essays, business documents, marketing materials, and website content easier to understand and more professional.